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TechWomen Power Breakfast: The Power of (Re)branding- Lessons from the Field
July 14, 2021 @ 7:30 am - 9:00 am
Each month throughout the year, an amazing group of women (and men) comes together to network, share inspirational stories, grow professionally and personally and bring awareness to what is possible for women today. Our breakfast series starts with networking via this innovative new platform followed by a presentation following. Learn more about the TechWomen|TechGirls initiative of NH Tech Alliance.
The Power of (Re)branding: Lessons from the Field
In today’s increasingly complex business landscape, a strong brand is essential for standing out from the noise of the competition. An organization’s branding is synonymous with its identity and must evolve as the business matures and undergoes change. However, the decision to rebrand can often be daunting as well as difficult to time and execute.
In this talk, we will explore practical strategies for successfully navigating the rebranding journey from a marketer’s perspective. We’ll examine the key factors to consider each step of the way through lessons learned from a recent rebranding initiative as well as case studies from well-known companies. This will include an overview of conducting a brand audit to help you understand where you stand in the market and in the minds of your customers. While the session focuses on rebranding for businesses, many of the same strategies discussed can be applied to personal branding as well, so every attendee can expect valuable takeaways.
About the Speaker | Ping King
Ping is the Director of Product Marketing at Treehouse Technology Group (TTG), a data software and consulting services company that specializes in data analytics and visualization. In her current role, she oversees the marketing operations for the business and owns the customer acquisition and go-to-market strategy for the company’s flagship enterprise analytics platform, InsightOut. Prior to joining TTG, she led field sales and client success engagements at Oracle and fast-growing B2B software startups. She received her B.A. from Cornell University.