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York IE Webinar – Marketing 101: How Founders Can Nail the Basics

April 20, 2022 @ 2:00 pm - 3:00 pm


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Early-stage startup founders have to wear several hats.

They’re tasked with not only building their business but getting their name out there as quickly as possible.

Without marketing know-how or any clear plan, many founders are left scrambling to post on LinkedIn a few times a month in the hopes that someone notices. Or worse, marketing gets pushed to the bottom of the to-list in favor of what seem like more pressing priorities.

Join Christina Logsdon, head of marketing at Shoobx, and Kate Campbell, vice president of advisory services at York IE, as they dive into Marketing 101 for founders. In this session, they’ll provide the building blocks for a strong founder-led marketing plan, including messaging, testing, getting the word out and the tools for success.

For those founders with limited marketing chops, this session is for you. Christina and Kate have built programs from the ground up, making marketing a part of an early startup’s daily workflow.

If you’re a founder, you can’t miss this session. Register now to nail the basics and set your startup up for success!


April 20, 2022
2:00 pm - 3:00 pm
Event Category:


Online event