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Who are we?

We are, a company focused on simplifying partnerships for organizations to enable growth. No organization is an island and can operate without help. Not Amazon, Exxon or Microsoft. Not even hometown businesses like Adam Vaillancourt Roofing. Growth and scale depend largely on an ecosystem of partners. Partnerships enable better customer experiences, lower customer acquisition costs and enable faster and safer growth. It’s complex, which is why aims to simplify partnering for organizations. We make it easy getting aligned and executing with your strategic partners.


Why was NH chosen as the home of your company and what do you love about New Hampshire?

We chose New Hampshire because of the vibrant business environment and entrepreneurial spirit here. Proximity to major hubs. The Boston/Cambridge area is under an hour drive, opening access to some of America’s best universities, talent pools and VC firms. In addition to business incentives, NH offers a high quality of life with vibrant cities and easy access to mountains and beaches.


What new and exciting things do you have planned?

We are constantly working on innovations to further simplify partnerships for organizations of all sizes. This includes the development of new tools and technologies for optimizing co-selling operations with AWS and Microsoft Marketplaces. As well as continually enhancing how we engage with organizations to get them co-marketing, co-selling and co-building faster and more efficiently. 


Our fun fact:

Our name comes from the concept of “drag” in partnerships – showing how we drive consumption of partner services. The “37” represents a restoration project of mine that connects our forward-looking company to New Hampshire’s storied past. Best of all it reminds us of the commitment to our state’s economy and future.


Learn more about

Website –

LinkedIn –

Email – Principal – Amin Marts